This guide has been produced for event owners and marketers tasked with building out digital offerings within a B2B event business.
Our experience confirms that events with a digital component increase the amount of customer data available to event owners, enabling deeper audience insight and targeted personalisation.
Why download this?
- It's an easy-to-follow process broken into five steps and written in plain English.
- Gain a holistic view of how to understand the business case for hybrid events.
- Equip yourself to present the case to internal stakeholders.
- Reference this guide for productive collaboration with commercial, management and marketing.
- Build your own model! Tailor the 5-step process to your own business and sector.
