The Book Club with Herman Narula

In association with Penguin Business and Campaign, Zone is delighted to host a virtual Book Club with Herman Narula, author of Virtual Society - The Metaverse and the New Frontiers of Human Experience.

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In association with Penguin Business and Campaign, Zone is delighted to host a virtual Book Club with Herman Narula, author of Virtual Society - The Metaverse and the New Frontiers of Human Experience. We would like to invite you to join us to hear him discuss his book which explores if the metaverse is a brave new world, an immersive digital playground and next generation of online gaming, or just the latest manifestation of our human tendency to create other realities.
 
Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative immersive experiences.

Don’t miss your opportunity to hear from a tech founder and creator of digital worlds, whose book Virtual Society reveals why the metaverse offers a new universe of ideas that offers users unprecedented opportunities to create, explore and find meaning. It's an essential guide for anyone who wants to get beyond superficial headlines and understand the true shape of our virtual future.
You’ll also bag yourself a free audio copy of the book!

The event will be facilitated by Suzanne Bidlake, Commercial Editor at Campaign.

Register today for your free place.

About Herman Narula:
Herman Narula is the co-founder and CEO of Improbable, a London-based technology company. He has been featured by Wired, Financial Times, CNBC, The Economist, New Statesman, Bloomberg and more. His TED Talk, The Transformative Power of Video Games has been viewed over 1.8m times.

About Zone:
Zone is the UK customer experience agency for global IT consultancy Cognizant. We aim to help the UK’s biggest brands deliver transformative customer experiences. Zone is proud to be working in partnership with Campaign and Penguin Business.
www.zonedigital.com