#1. Get notified on the activity that matters
Our new and improved notifications feature will ping you an email every time a user completes a specified action on your hub.
For example, it will trigger an email whenever you receive an event registration, an account is created or someone downloads your report.
Why did we do this?
Digital marketers and event planners need to track the latest activity to follow-up with leads and customers as they complete actions on the hub.
Previously, notifications were available only for downloads, subscriptions or account creation - quickly leading to notification overload on hubs with lots of activity.
As our platform has evolved to support event and content campaigns across the year, admin users needed to target their notifications for specific campaigns or events.
How to setup
- Navigate to Settings > Notifications > Create a new notification
- Fill out the details like the subject line of the email, and the address you want to receive notifications
- Select from the dropdown the action you want to keep track of:
- Account creation
- Company meeting requests
- When Downloads or Subscriptions are picked, select the title of the event or piece of content you want to track.
- Let the good times roll.
#2. The live feed has had a major makeover
We’ve just made it easier to amplify content before, during and after an event with our latest updates to the live feed.
The live feed curates the key moments from an event, transforming it into an online destination for audiences to explore the event both live and on-demand.
It serves a clear purpose during the live broadcast - it’s the place where you watch live and interact through Q&A or polls. Now it works harder for event planners before and after event day - increasing the time audiences spend exploring related content and insight.
Even an extra couple of minutes that an audience member spends scrolling through a richly populated live feed is a boost to live viewing metrics.
The live feed is a major asset for sponsored events, allowing planners to boost the visibility of sponsor speakers and resources, and position them as thought leaders on the subject matter. In combination with video indexing for on-demand playback of a session, the live feed becomes an important destination to give sponsors a second hit of visibility.
What’s in the update?
The live feed moderation page (found in Event > Engagement > Feed) features the following improvements that allow you to publish:
- Speaker quotes - easily curate the top takeaways from your event by attributing quotes to speakers.
- Post content - promote articles, downloads, videos or events to keep audiences hooked and share resources.
- Add commentary - write explainers about the resources you share by posting with additional commentary.
- Social conversation - publish social media posts that are mentioning your event.
- Post anonymously - administrators can show or hide their profile when posting a message to the live feed.
- Publish graphics - give brand visibility by publishing in-feed graphics, such as sponsor promotions.
#3. Broadcast live events on your own website
We’ve just made it possible to run an online event through your own website using Wavecast live content and engagement features.
New functionality is available for organisations that want to offer a native digital experience for their live events.
This latest release allows you to embed a live video player with polls and Q&A into any webpage.
No coding is required, as we supply embed codes for each of the components. We will also support you in the publishing of a page and running tests before the live event.
This update further extends Wavecast solutions into the publishing ecosystem. It is compatible with many content management systems, including Wordpress, Drupal, Webflow or Squarespace as well as any custom CMS that supports iFrames.
What’s in the update?
In this latest release, the following components can be embedded to a webpage:
- Live player - HD video player where broadcast footage is streamed.
- Polls - capture votes and display results to audience members.
- Q&A - send questions to the speakers and post comments about the content.
- Live feed - curated event timeline to allow audiences to keep track of poll results, questions and comments.
Why did we do this?
As online events become more influential in the marketing mix, content teams are looking for ways they can be delivered as a native user experience. Asking your subscribers, members or users to fill in a registration form for every live event creates audience fatigue and risks lower attendance rates.
Why not run it through your current website? Well, when it comes to finding a platform that works with your content management system, things become more challenging.
Many leading content management systems do not offer combined livestreaming and audience engagement as a native package of features.
This leaves content teams having to rely on unstable plug-ins, which cause compatibility issues, require technical know-how and need thorough testing. The result is having to compromise on the features that can be supported within your own website and a disappointing user experience.
Wavecast Publishing is up to the task. Our enterprise publishing platform combines live broadcast, publishing, audience targeting and event management all under one roof.
We’ve used our product experience to make live event capabilities available as embeddable iFrames on third-party CMS - further extending Wavecast solutions into the digital publishing ecosystem.
#4. Check-in app launches for event organisers
We are proud to announce the release of our first mobile app for event organisers.
The app, which is available in Apple AppStore, allows event organisers to register, edit and check-in event attendees at the point of registration. The app syncs with our engagement report to give a full picture on audience engagement in-person, online and on-demand.
Designed with event organisers in mind, the mobile app displays all events hosted on a Wavecast hub that have Event Check-in enabled.
Live registrations are updated in real-time, meaning the app always has the latest available attendee list. It also has an offline sync mode, which keeps it working in areas of patchy wifi coverage.
Attendees can be checked-in using a QR code scanner, typing their name or simply scrolling the list. Intuitive and easy-to-use, the app is suitable for operation by temporary event registration staff with minimal training.
Registration is supported within the app, meaning any name changes or walk-ins can be added with ease.
Updates to registrants is also a breeze. Attendee information can be edited and saved within the app.
Why did we do this?
In a world of hybrid events, an audience can attend in-person or remotely and possibly both. Having a unified view of an audience gives planners an advantage, allowing them to instantly analyse performance, report to stakeholders and take informed decisions.
Procuring different systems that handle specific parts of the event process - such as registration, check-in, badge printing, live streaming and on-demand publishing - require complex integrations, increase costs and slow down decision making. A unified solution saves time, with no switching needed between different systems or manual number-crunching in spreadsheets.
Whether events are happening in-person, remote or on-demand, our mobile app further extends Wavecast solutions into the event management ecosystem.