Stop event content going to waste.
Achieve wider reach, increase awareness and better performance.
1. Your audience wants to watch it back.
Attendees can only absorb a certain amount of information before losing focus.
Yet traditional approaches to event programming still rely on long periods of concentration.
Audiences expect to access insights at a time, place and format of their choosing.
Give consideration of how you plan to repurpose event content during the design your event programme.
2. Your audience is on their phone.
The average human checks their phone 80 times per day.
Which means they're doing it during your event too.
How good is the second screen experience of your event?
Develop a plan for your digital event content that will recapture attention and re-engage audiences.
3. Speed is of the essence.
With every moment that passes after your event, the battle to keep audiences engaged gets harder.
It means that the traditional way of event video production is too slow in today's fast-moving attention economy.
Explore how to reduce the time it takes to turnaround high-quality video content.
4. Video holds the key.
Video unlocks the ability to convert your live content into:- Session Recordings
- Video Clips
- Highlight Reels
- Transcripts
- Podcasts
- Newsletters
- Downloads
- Social Posts
Adopt the right approach to video and the rest will follow.
5. Create a destination.
Even a small number of events can very quickly generate a wealth of inspiring content.
Create a destination that makes it easy for audiences to find your content and is personalised to their interests.
In turn, this drives content discovery, builds brand awareness and leads to higher conversion rates for future events.
Record. Publish. Accelerate.
Achieving better event performance can be easy, quick and simple. We'll show you how.