Being able to respond fast to commercial interest in market trends, sponsored webinars can often be delivered at short notice.
Project managers require full control over asset creation in order to meet KPIs.
Challenges
- High volume of basic graphic assets generated a significant annual workload.
- Short lead times and possibility for lastminute changes.
- Limited in-house design capacity required a solution for non-creative users.
Solutions
- Single source of truth pulls speaker, session, event and sponsor data from website.
- Dynamic-generation ensures assets are always created in an approved template.
- Integrated into webinar production workflow removes the need to circulate multiple file versions.
Results
- 1,000+ graphics annually created with minimal input from design team.
- Project managers feel empowered to deliver to client briefs.
- Changes handled within 60 seconds providing the fast turnaround that was needed.
