A leading exhibition for 5,000 private equity professionals sought to maximise the reach of its valuable conference content.
However, past video workflows were slow and inefficient, leading to delays and missed opportunities to amplify the event’s impact online.
Challenges
The marketing team faced several significant hurdles in managing video production:
- Efficiently capture and process hundreds of hours of content from multiple concurrent sessions over three days, ready for the email newsletter, event app and social media.
- Avoiding overwhelming the marketing team with the post-event production process, which previously delayed video publication and led to suboptimal results.
- Creating short-form video clips for social media was time-consuming, limiting LinkedIn activity and reducing the opportunity to engage new audiences.
Solutions
- Wavecast partnered with the on-site production team to solve these challenges. They implemented a system that streamed multiple in-room camera feeds to Wavecast’s cloud-based recording solution, capturing every session in real-time.
- Back in the UK, Wavecast’s specialists worked quickly to create, categorise, and publish session recordings, clips, and transcripts within just 10 minutes of each session’s conclusion.
- A comprehensive video library was then made available to speakers, journalists, and PR teams, empowering them to distribute content through their own channels.
Results
- The real-time capture, editing, and categorization of 294 videos saved the marketing team countless hours, seamlessly integrating video into the event’s communication strategy.
- Increased video posts on LinkedIn during the event’s peak hashtag activity led to a +30% boost in engagement.
- 96 speakers utilised the video library, creating a new network effect for content distribution, significantly expanding the event’s reach beyond previous years.
