---
title: Events in a silo? You’re not alone.
description: Maximise event data value by integrating event technology with marketing systems. Custom solutions ensure seamless data transfer and efficient workflows.
image: https://wavecast.io/hubfs/03@1x.png
---

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# Events in a silo? You’re not alone.

 Do more with your content

It’s not uncommon for events teams to fail to maximise the value of their data.

They’re laser-focussed on execution and often lack the technical skills to deliver integration projects. 

Integrating events with marketing systems

Just 1 in 5 organisations has integrated its primary B2B event technology platform with its wider marketing technology stack, according to [Forrester](https://www.forrester.com/blogs/the-global-state-of-b2b-events-8-key-findings-from-the-forrester-2024-b2b-event-trends-survey/). 

Fragmented data that’s isolated from the rest of the organisation leads to inefficient processes, delayed campaigns and increased difficulty demonstrating the ROI from events. 

**How do integrations work?**

![](https://wavecast.io/hs-fs/hubfs/undefined.png?width=1574&height=887&name=undefined.png)

Most software has native integrations with a set of commonly used applications.

Each integration will be configured differently according to when the system needs to hand-off data to another system for the next part of a workflow or process. 

On Wavecast, user data is passed to an integrated application every time a specific action - or trigger - occurs, ensuring reliable, secure and seamless transfer of data.

Frequently used triggers include:

- an account is created on your hub 
- an attendee subscribes to an event
- a piece of content is downloaded
- a user updates their profile

With a wide range of triggers to choose from, data is guaranteed to appear in the receiving application exactly when and how you need it to. 

[Read more about integrations on our knowledgebase. ](https://docs.wavecast.io/)

**Customise, not compromise. **

One frequent roadblock that organisations run into is the level of customisation they need.

In an ideal world, integrations help to automate an existing workflow on current technology - which may not be supported by "out the box" options. 

That's why it's essential that your partners are able to provide bespoke solutions.

![](https://wavecast.io/hs-fs/hubfs/undefined-1.png?width=1226&height=1130&name=undefined-1.png)

Our custom development service solves those frustrating headaches that make processes repetitive, inefficient or insecure.

Using a step-by-step method, we take time to understand what system or process you’re trying to connect, then manage your bespoke project from start to finish. 

 

![](https://wavecast.io/hubfs/raw_assets/public/Designly%20Wavecast/images/wavecast-log.svg)

Wavecast has been a hybrid event specialist since 2012.

Wavecast supports technical teams globally across AV, Marketing and Publishing through a suite of tools, services and technologies. 

**London, UK Office**  
60 Weston St, London SE1 3QJ 

**Remote Video Centre**  
The Clock Tower, Manor Lane, Cheshire C8DJ

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Copyright © 2024, Wavecast Pro Ltd | VAT 08114530

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