It’s not uncommon for events teams to fail to maximise the value of their data.
They’re laser-focussed on execution and often lack the technical skills to deliver integration projects.
Integrating events with marketing systems
Just 1 in 5 organisations has integrated its primary B2B event technology platform with its wider marketing technology stack, according to Forrester.
Fragmented data that’s isolated from the rest of the organisation leads to inefficient processes, delayed campaigns and increased difficulty demonstrating the ROI from events.
How do integrations work?
Most software has native integrations with a set of commonly used applications.
Each integration will be configured differently according to when the system needs to hand-off data to another system for the next part of a workflow or process.
On Wavecast, user data is passed to an integrated application every time a specific action - or trigger - occurs, ensuring reliable, secure and seamless transfer of data.
Frequently used triggers include:
- an account is created on your hub
- an attendee subscribes to an event
- a piece of content is downloaded
- a user updates their profile
With a wide range of triggers to choose from, data is guaranteed to appear in the receiving application exactly when and how you need it to.
Read more about integrations on our knowledgebase.
Customise, not compromise.
One frequent roadblock that organisations run into is the level of customisation they need.
In an ideal world, integrations help to automate an existing workflow on current technology - which may not be supported by "out the box" options.
That's why it's essential that your partners are able to provide bespoke solutions.
Our custom development service solves those frustrating headaches that make processes repetitive, inefficient or insecure.
Using a step-by-step method, we take time to understand what system or process you’re trying to connect, then manage your bespoke project from start to finish.
